EPICA wants to help you unleash the power of your audience data.
EPICA is the world's first prediction as a service platform. It allows you to consolidate, process and activate proactively all your customer's information towards their future actions. All in the same platform.
In order to have an epic experience with the platform, it's important to understand the basics and how does it work. EPICA uses event-based tracking to generate predictions. The reason why other data platforms give you a limited range of actions is that their analysis is based on user traffic, and basic metrics, while EPICA goes further capturing every single event your user does online and consolidating the offline data.
When you capture every single event your users do online and enrich that with their offline behavior, you have a bigger and deeper picture of what they are doing across all channels, and most importantly, you are able to predict complex patterns effectively.
Now that you know EPICA's predictions are based on event tracking + offline data enrichment, first and before thinking integrating offline data sources, it's important for you to know and established the specific actions your user can do within your digital assets. Based on those actions, the platform will deliver the prediction results that will end up impacting the KPI's set at the beginning of the project.
In order for you to have a clear picture of all the process, we are going to base the next implementation explanation on an E-commerce case. The name of this e-commerce will be "Theshoplace.com".
Although the implementation of each project may vary, here are some steps for you to follow in order to have the best experience with us and make out the most out of your data.