Originally EPICA Analytics was conceived as a supplement BI tool for the Data Dashboard. But unlike Data Dashboard which the main purpose is to observe and get insights from users' behavior patterns, EA provides a possibility to overview an aggregated historical data on certain dimensions: number of anonymous, identified and enriched users who have visited a client’s website, number of clusters, number of users enriched in available categories. Therefore EA captures evolution in the size of clusters and number of users.
As a rule, the data in EA is updated daily. The access to EA can be provided after negotiation with the client's partner. After that, the link to EA will appear in the Data Dashboard.
On the moment EA contains several sections: Statistics, Charts, Reports and Recommendations, and Short URLs. Subsections Users, Clusters and Enrichment in Statistics are common for all clients and contain tables. Data can be filtered and sorted and downloaded as CSV files.
It is also possible to see the difference in the number of users between two dates in the tab “Compare two dates”. The table in the tab “Compare two dates” as well can be filtered according to desired parameters and downloaded as a CSV file. At the end of the page, there is a heatmap which is built on the base of the table above. This visualization as well can be filtered and downloaded as a png file.
Charts section provides a visual presentation of the data from the previous section. As well charts in this section can be filtered according to desired parameters and downloaded. Unnecessary lines can be hidden from the chart.
Sections Recommendations and Short URLs contain not empty content only in case if the corresponding service is enabled and used by a client.
In Recommendations, Top-50 recommended products or content is shown.
Short URLs section provides statistics on daily clicks on URLs, as well as it allows to observe Short URLs metadata.
In the section Reports, different kinds of custom reports can be provided after negotiation with a client's partner.