Data platform is a tool for investigating personas and estimating the number of personas filtered by type, date of the last event. For concrete persona, there are detailed attributes, customer journey and devices information available. Personal identifiable information is hidden unless explicitly asked to be shown.
An identified persona is a persona who was identified by phone/email and can be reached via these channels.
Anonymous persona is a user who was not identified.
Personas may be filtered by type: Identified/Anonymous
- Date range
Personas may be filtered by last event time.
- Personas list
Filtered personas are displayed as a list with an approximate total count. Personal identifiable information is hidden by default.
- Persona page
For concrete persona, detailed information is available, including Attributes, Customer Journey and Devices information.
- Attributes tab
The tab contains persona detailed information, including personal data, a list of orders and a list of persona events.
- Customer journey tab
The tab contains the history of the persona's actions.
- Devices tab
The tab contains a list of persona's devices with percents of each device usage.