If you already have scheduled events on your website through Google Analytics, GTM or Facebook, this dictionary helps you to know which of these you can adapt to Epica, you just need to change the syntax of the event used and since the properties of each of these are shared, you can use them in the Epica pixel too.
Browsing Overview
|
Action |
Description |
Epica |
Google Analytics |
Datalayer Variable |
|
|
Products Searched |
User searched for products |
epica('track','Products Searched'); |
- |
- |
fbq('track', 'Search'); |
|
Product List Viewed |
User viewed a product list or category |
epica('track','Product List Viewed'); |
ga('ec:addImpression'); |
ecommerce.impressions |
fbq('track', 'ViewContent'); |
|
Product List Filtered |
User filtered a product list or category |
epica('track','Product List Filtered'); |
ga('ec:addImpression'); |
ecommerce.impressions |
fbq('track', 'ViewContent'); |
Promotions Overview
|
Action |
Description |
Epica |
Google Analytics |
Datalayer Variable |
|
|
Promotion Viewed |
User viewed promotion |
epica('track','Promotion Viewed'); |
ga('ec:addPromo'); |
ecommerce.promoView |
- |
|
Promotion Clicked |
User clicked on promotion |
epica('track','Promotion Clicked'); |
ga('ec:addPromo'); ga('ec:setAction', 'promo_click'); |
ecommerce.promoClick |
- |
Core Ordering Overview
|
Action |
Description |
Epica |
Google Analytics |
Datalayer Variable |
|
|
Product Clicked |
User clicked on a product |
epica('track','Product Clicked'); |
ga('ec:setAction', 'click'); |
ecommerce.click |
- |
|
Product Viewed |
User viewed a product details |
epica('track','Product Viewed'); |
ga('ec:addProduct'); ga('ec:setAction', 'click'); |
ecommerce.detail |
fbq('track', 'ViewContent'); |
|
Product Added |
User added a product to their shopping cart |
epica('track','Product Added'); |
ga('ec:addProduct'); ga('ec:setAction', 'add'); |
ecommerce.add |
fbq('track', 'AddToCart'); |
|
Product Removed |
User removed a product from their shopping cart |
epica('track','Product Removed'); |
ga('ec:addProduct'); ga('ec:setAction', 'remove'); |
ecommerce.remove |
- |
|
Cart Viewed |
User viewed their shopping cart |
epica('track','Cart Viewed'); |
- |
- |
fbq('track', 'ViewContent'); |
|
Checkout Started |
User initiated the order process (a transaction is created) |
epica('track','Checkout Started'); |
ga('ec:setAction', 'checkout'); |
ecommerce.checkout |
fbq('track', 'InitiateCheckout') |
|
Checkout Step Viewed |
User viewed a checkout step |
epica('track','Checkout Step Viewed'); |
ga('ec:setAction', 'checkout'); |
ecommerce.checkout |
- |
|
Checkout Step Completed |
User completed a checkout step |
epica('track','Checkout Step Completed'); |
ga('ec:setAction', 'checkout'); |
ecommerce.checkout |
- |
|
Payment Info Entered |
User added payment information |
epica('track','Payment Info Entered'); |
ga('ec:setAction', 'checkout'); |
ecommerce.checkout |
fbq('track', 'AddPaymentInfo'); |
|
Order Completed |
User completed the order |
epica('track','Order Completed'); |
ga('ec:setAction', 'purchase'); |
ecommerce.purchase |
fbq('track', 'Purchase'); |
|
Order Updated |
User updated the order |
epica('track','Order Updated'); |
- |
- |
- |
|
Order Refunded |
User refunded the order |
epica('track','Order Refunded'); |
ga('ec:setAction', 'refund'); |
ecommerce.refund |
- |
|
Order Cancelled |
User cancelled the order |
epica('track','Order Cancelled'); |
- |
- |
- |
Coupons Overview
|
Action |
Description |
Epica |
Google Analytics |
Datalayer Variable |
|
|
Coupon Entered |
User entered a coupon on a shopping cart or order |
epica('track','Coupon Entered'); |
- |
- |
- |
|
Coupon Applied |
Coupon was applied on a user’s shopping cart or order |
epica('track','Coupon Applied'); |
- |
- |
- |
|
Coupon Denied |
Coupon was denied from a user’s shopping cart or order |
epica('track','Coupon Denied'); |
- |
- |
- |
|
Coupon Removed |
User removed a coupon from a cart or order |
epica('track','Coupon Removed'); |
- |
- |
- |
Wishlisting Overview
|
Action |
Description |
Epica |
Google Analytics |
Datalayer Variable |
|
|
Product Added to Wishlist |
User added a product to the wish list |
epica('track','Product Added to Wishlist'); |
- |
- |
fbq('track', 'AddToWishlist'); |
|
Product Removed from Wishlist |
User removed a product from the wish list |
epica('track','Product Removed from Wishlist'); |
- |
- |
- |
|
Wishlist Product Added to Cart |
User added a wishlist product to the cart |
epica('track','Wishlist Product Added to Cart'); |
- |
- |
- |
Sharing Overview
|
Action |
Description |
Epica |
Google Analytics |
Datalayer Variable |
|
|
Product Shared |
Shared a product with one or more friends |
epica('track','Product Shared'); |
- |
- |
- |
|
Cart Shared |
Shared the cart with one or more friends |
epica('track','Cart Shared'); |
- |
- |
- |
Reviewing Overview
|
Action |
Description |
Epica |
Google Analytics |
Datalayer Variable |
|
|
Product Reviewed |
User reviewed a product |
epica('track','Product Reviewed'); |
- |
- |
- |
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